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My Kingdom for a Cup Holder!

May 25, 1998
By: Robert Leidy

Every BMW roadster that is built for the US market leaves the factory with the same center console/armrest/cassette holder device. It's a neatly engineered, modular device that has a open storage area with a raised armrest behind it. The raised armrest area can be pulled out with just a slightly forceful tug. The theory being that other modular devices could be snapped into the same area in its place.

The stock device is a pop-up cassette holder. Problem is, BMW got tied up in its "retro" design mind set and forgot that cassettes are a thing of the past. As the Z3 was making its introduction to the various car magazines, a few reviews pointed out that the Z3 didn't have a cup holder (guess they had to pick on something).

BMW's Initial Response

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